Iowa State Fair
For the 2025 Iowa State Fair, I led the visual direction and execution of the fair’s creative identity, translating the “Fair Sweet Fair” theme into cohesive branding, signage, and environmental graphics across the fairgrounds.
A defining element of the fair’s visual identity was the custom illustration, which I developed entirely myself. With a strong passion for illustration, this project allowed me to bring my artistic perspective to the Iowa State Fair while contributing to one of Hatch’s largest client accounts.
